Leslie DeeAnn knows what it takes to create and manage a large business. She started her first company, an industrial chemical business, with her family in the 1970s and was soon supporting over 20 salesmen and manufacturing over 400 chemicals and products for some of the largest hotels, restaurants, universities, and grocery chains in the West.
In 1987, Dee and her family started a new business—this time in the network marketing industry—in hopes of spreading the message about potentially harmful product ingredients and providing high-quality, safe products for consumers.  By 2000, Dee's company was bringing in 100’s of millions of dollars in sales and competing against big guns like Amway, Nu Skin, and Herbal Life.

Although Dee acted as both co-owner and CFO, she wasn’t afraid to get in the warehouse and work with all the employees. Dee was honored as the first woman to be featured on the cover of Tycoon Magazine in their winter 2000 issue. In November of 2006, Dee sold her company.
Dee decided to retire and devote her energies supporting charitable organizations that focused on women and children.  She wanted to partner with well known charities around the world.
One day, Dee’s son Bob came to her with an idea. He pointed out that, eventually, she would come to the end of her cash. There was a limit to how much she could donate. But what if, together, they created a non-profit foundation with a sister for-profit company which could sustain it? The idea of purpose-driven network marketing company was enough to lure her out of retirement.
Leslie DeeAnn had noticed that even in hard economic times, people still brushed their teeth, took showers, used lotions, and continued to use health supplements. Together, Bob and Leslie DeeAnn decided to create a line of high-quality, personal care products and use a significant percentage of the revenue to fund their humanitarian efforts. Compassion could thrive through consumption. Thus Trivani International was born.

Dee's influence in Trivani is unmistakable. Dee has been the financial backing since the inception of Trivani and continues to act as Trivani's co-founder and supreme advisor. In addition, the Trivani Foundation has frequently partnered with Dee's personal humanitarian foundation, Leslie DeeAnn Foundation, to implement effective projects like facial reconstructive surgeries in the Philippines, medical clinics for adults and children in Kenya, and primary and secondary schools around the world. Throughout her years in the business world, Dee has become very outspoken about what she has learned and studied in the last 33 years about chemicals and the potential harm they can do. She wants nothing more than to educate as many people as possible about harmful ingredients, and Trivani has become a way to continue to spread the message to consumers and companies everywhere.